Turnaround in Commercial Transportation: Developed the strategic blueprint, technical, and organizational concept to transform a long-time performance laggard in commercial transportation into a sustainably profitable and resilient global top performer.

B2B and B2C After-Sales Growth: Led the growth of B2B and B2C after-sales businesses, focusing on service excellence, new business models, data utilization, and effective digitalization.

Luxury Automotive Restructuring: Served as Chief Strategist during the restructuring and turnaround of a large global luxury automotive manufacturer and financial service provider, driving high-margin growth.

Lean Asset Growth in Automotive: Acted as Chief Strategist for lean asset growth at a luxury auto manufacturer, laying the foundation for long-term high-margin performance and growth.

Digitalization of Global Sales Organization: Developed the strategy and lead the implementation for the digitalization of a global sales and marketing organization, integrating physical and online sales channels.

Innovative Mobile Auto Repair Service: Initiated and guided the foundation and successful growth of a digital-driven mobile auto repair and maintenance service startup in the US, named to the Fast Company’s list of the World’s Most Innovative Companies in 2020.

Digital-Driven Car-Sharing Provider: Spearheaded the establishment of the first on-demand, digital-driven car-sharing mobility provider, leading its successful international expansion into more than 50 cities.

Strategic Consulting at McKinsey: Served various clients as Senior Engagement Manager at McKinsey across Europe, the US, and Asia, focusing on restructuring and setting up businesses for sustainable growth.

Lecturer at St. Gallen Business School: Acting as a long-time lecturer at St. Gallen Business School, worked with next-gen leaders on dozens of different company cases to test their strategies and leadership approaches, developing options for successful long-term strategies and organizational models.