Omni-Channel Global Sales Transformation: Built the foundation for a digital, data-driven digital&customer unit for a global organization, to prepare for transitioning key segments to a direct-to-consumer sales model.

E-Commerce Strategy & Execution: Led the development of a digital-first, omnichannel e-commerce strategy for a major global brand.

Customer-Centric Retail Development: Led physical retail network development as part of an integrated physical and digital sales process, reducing costs while enhancing the customer journey.

AI & Digital Competence Center: Established an AI-driven digital development unit, creating tools such as online configurators and e-commerce solutions to boost sales and engagement.

Connected Customer Touchpoints: Oversaw the development of top-rated customer apps for seamless product connectivity and enriched omnichannel experiences.

CRM & Lead Management Transformation: Partnered with a global CRM leader to implement cloud-based lead management tools, driving conversion and sales performance.

Regional Sales Turnaround: Revitalized a struggling regional sales organization, achieving market leadership and strong dealer engagement.

Sales Funnel Optimization: Consulted a D2C client on building a propensity-driven sales funnel management system to enhance direct-to-consumer conversion rates, reduce costs, and enable economic scaling of operations.

Retail Training Transformation: Implemented agile, digital training methodologies to build a learner-centric training system with drastically imcreased learner experience, 30% cost reduction, and accelerated upskilling.